Kotler, Philip  <br/>
Marketing Management/  
Philip Kotler...[et al.]. 
 - 17th Edn.  
 - India:  Pearson,  c2022 
 - xxxiii, 596 p.:  ills.;  26 cm. 
<br/><br/> Includes Index 
<br/><br/>Fundamentals of Marketing Management, Understanding the Market, Developing a viable Marker Strategy, Designing<br/>Value, Communication Value, Managing Growth 
<br/><br/><label>ISBN: </label>9789356062665 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8/ K874m/ 2022