TY  - BOOK
AU  - Kotler, Philip 
AU  -  Keller, Kevin Lane
AU  - Chernev, Alexander 
AU  - Sheth, Jagdish N.
AU  - Shainesh, G. 
TI  - Marketing Management/ 
SN  - 9789356062665
U1  - 658.8/ K874m/ 2022 
PY  - 2022///
CY  - India
PB  - Pearson
KW  - Marketing
N1  - Includes Index; Fundamentals of Marketing Management, Understanding the Market, Developing a viable Marker Strategy, Designing
Value, Communication Value, Managing Growth
ER  -