Cateora, Philip R. <br/>
International Marketing/ 
Philip R. Cateora...[et al.]. 
 - 18th  
 - India:  McGraw Hill Education (India) Private Limited,  c2020 
 - xxvii, 680 p.:  ills.;  26 cm. 
<br/><br/> Includes Index 
<br/><br/>The Cultural Environment of Global Markets, Assessing Global Market Opportunities, Developing Global Marketing Strategies, Implementing Global Marketing Strategies 
<br/><br/><label>ISBN: </label>9789389538243 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.848/ C359i/ 2020