Sales and Distribution Management
Decisions, Strategies, and Cases
Still, Richard R.
creator
Cundiff, Edward W.
Govoni, Norman A.P.
Puri, Sandeep
text
India
Pearson
c2024
7th ed.
monographic
eng
xxvii, 620 p.: 24 cm
Personal selling and marketing strategy, sales management and the business enterprise, sales management, personal selling, and salesmanship, setting personal selling objectives
Richard R. Still...[et al.].
Includes Index
Marketing
658.81/ S8571s/ 2024
9789361593994
250309