Chernev, Alexander  <br/>
Strategic Marketing Management/  
Alexander Chernev 
 - 9th Edn.  
 - USA:  Cerebellum Press,   c2018 
 - viii, 287 p.:  24 cm. 
<br/><br/> Includes Index 
<br/><br/>Part One: The Big Picture --- Part Two: Marketing Strategy --- Part Three: Marketing Tactics --- Part Four: Managing Growth --- Part Five: Strategic Marketing Workbook 
<br/><br/><label>ISBN: </label>9781936572502 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8/ C5216s/ 2018