Cullen, John B.
Multinational management: a strategic approach/
John B. Cullen, K. Praveen Parboteeah
- 6th Edn.
- Australia: South-Western Cengage Learning, c2014
- xxviii, 736 p.: ills.: 29 cm.
Includes Index
Part One: Foundations of Multinational Management --- Part Two: Strategy Content and Foundation for Multinational Companies --- Part Three: Management Processes in Strategy Implementation: Design Choices for Multinational Companies --- Part Four: Strategy Implementation for Multinational Companies: Human Resource Management