01036nam a22002297a 4500 BUBTL 250601b |||||||| |||| 00| 0 eng d 9781398605978 eng 658.8/ K554d/ 2022 6212 Kingsnorth, Simon Digital Marketing Strategy: An Integrated Approach to Online Marketing/ Simon Kingsnorth 3rd ed New York: Kogan Page, c2022 xvi, 399 p.: 24 cm. Includes Index Introduction: How will this book transform your digital marketing strategy? --- Part One: Knowing your business objectives and your customer --- Part Two: Integrating digital change into your wider organization --- Part Three: Using channel strategy to reach your customers --- Part Four: Conversion, retention and measurement --- Part Five: Tailoring your final digital marketing strategy 53 Marketing 0 0 Download ddc BK 7478 7478 0 0 ddc 0 1 NFIC BUBTLIB BUBTLIB MAR 2025-04-24 Purchase 30812 0 658.8/ K554d/ 2022 BUBTL-200330812 2025-06-01 00:00:00 C-1 2025-06-01 BK 0 0 ddc 0 1 NFIC BUBTLIB BUBTLIB MAR 2025-04-24 Purchase 30813 658.8/ K554d/ 2022 BUBTL-200330813 2025-06-01 00:00:00 C-2 2025-06-01 BK