Ries, Laura <br/>
The Strategic Enemy:   How to Build and Position a Brand Worth Fighting For/  
Laura Ries 
 - 1st ed 
 - Hoboken, New Jersey:  John Wiley & Sons, Inc.,  c2025 
 - xii, 221 p.:  23.5 cm 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>9781394323937 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.827/ R5952s/ 2025