TY  - BOOK
AU  - Ries, Laura
TI  - The Strategic Enemy: : How to Build and Position a Brand Worth Fighting For/ 
SN  - 9781394323937
U1  - 658.827/ R5952s/ 2025 
PY  - 2025///
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons, Inc.
KW  - Marketing
N1  - Includes Index
ER  -