Marketing Scales Handbook : a compilation of multi-item measures / Gordon C. Bruner II, Paul J. Hensel.

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TextPublication details: Chicago, Ill., USA : American Marketing Association, c1994Edition: 1st EdnDescription: 4 v. ; 25 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Bangladesh University of Business and Technology Library Marketing Stacks	Bangladesh University of Business and Technology Library	Non-fiction		658.83028 / B8356m (Browse shelf(Opens below))				C-1	Available			BUBTL-20032656

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Gordon C. Bruner II, Paul J. Hensel.

Vol. 4 has subtitle: A compilation of multi-item measures for consumer behavior & advertising / Gordon c. Bruner II, Paul J. Hensel, Karen E. James.

Includes bibliographical references and indexes.

English

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