Digital Marketing Strategy: An Integrated Approach to Online Marketing/ Simon Kingsnorth
Material type:
TextLanguage: English Publication details: New York: Kogan Page, c2022Edition: 3rd edDescription: xvi, 399 p.: 24 cmISBN: - 9781398605978
- 658.8/ K554d/ 2022
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Books
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Bangladesh University of Business and Technology Library Marketing Stacks | Bangladesh University of Business and Technology Library | Non-fiction | 658.8/ K554d/ 2022 (Browse shelf(Opens below)) | C-1 | Not For Loan | BUBTL-200330812 | |||||||||||
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Books
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Bangladesh University of Business and Technology Library Marketing Stacks | Bangladesh University of Business and Technology Library | Non-fiction | 658.8/ K554d/ 2022 (Browse shelf(Opens below)) | C-2 | Not For Loan | BUBTL-200330813 |
Includes Index
Introduction: How will this book transform your digital marketing strategy? --- Part One: Knowing your business objectives and your customer --- Part Two: Integrating digital change into your wider organization --- Part Three: Using channel strategy to reach your customers --- Part Four: Conversion, retention and measurement --- Part Five: Tailoring your final digital marketing strategy
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