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| 003 | BUBTL | ||
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| 020 | _a9789357055215 | ||
| 041 | _aeng | ||
| 082 | _a658.8/ K874p/ 2023 | ||
| 100 |
_952 _aKotler, Philip |
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| 245 |
_aPrinciples of Marketing/ _cPhilip Kotler...[et al.]. |
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| 250 | _a19th ed | ||
| 260 |
_aIndia : _bPearson, _cc2023 |
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| 300 |
_axxiv, 736 p.: _bills.; _c27 cm. |
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| 500 | _aIncludes Index | ||
| 505 | _aMarketing: Creating Customer Value and Engagement, Company and Marketing Strategy: Partnering to Build Customer Engagement, Value and Relationship, Analyzing the Marketing Environment | ||
| 650 | 0 |
_953 _aMarketing |
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| 700 |
_9168 _aArmstrong, Gray |
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| 700 |
_96051 _aBalasubramanian, Sridhar |
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| 700 |
_95952 _aAgnihotri, Prafulla Y. |
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| 856 |
_k0 _l0 _yDownload |
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| 942 |
_2ddc _cBK |
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| 999 |
_c7415 _d7415 |
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