| 000 | 00673nam a22002297a 4500 | ||
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| 003 | BUBTL | ||
| 008 | 250129b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9789332518377 | ||
| 041 | _aeng | ||
| 082 | _a659.1/ C648i/ 2014 | ||
| 100 |
_96052 _aClow, Kenneth E. |
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| 245 |
_aIntegrated Advertising, Promotion, and Marketing Communications/ _cKenneth E. Clow, Donald E. Baack |
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| 250 | _a6th ed. | ||
| 260 |
_aIndia: _bPearson, _cc2014 |
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| 300 |
_a455 p.: _bills.; _c25 cm. |
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| 500 | _aIncludes Index | ||
| 650 | 0 |
_953 _aMarketing |
|
| 700 |
_96053 _aBaack, Donald E. |
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| 856 |
_k0 _l0 _yDownload |
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| 942 |
_2ddc _cBK |
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| 999 |
_c7416 _d7416 |
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