000			00924nam a22002777a 4500
003			BUBTL
008			250202b |||||||| |||| 00| 0 eng d
020			_a9789356062665
041			_aeng
082			_a658.8/ K874m/ 2022
100			_952 _aKotler, Philip
245			_aMarketing Management/ _cPhilip Kotler...[et al.].
250			_a17th Edn.
260			_aIndia: _bPearson, _cc2022
300			_axxxiii, 596 p.: _bills.; _c26 cm.
500			_aIncludes Index
505			_aFundamentals of Marketing Management, Understanding the Market, Developing a viable Marker Strategy, Designing Value, Communication Value, Managing Growth
650		0	_953 _aMarketing
700			_94622 _a Keller, Kevin Lane
700			_94623 _aChernev, Alexander
700			_94624 _aSheth, Jagdish N.
700			_94625 _aShainesh, G.
856			_k0 _l0 _yDownload
942			_2ddc _cBK
999			_c7417 _d7417