| 000 | 00814nam a22002417a 4500 | ||
|---|---|---|---|
| 003 | BUBTL | ||
| 008 | 250525b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781936572502 | ||
| 041 | _aeng | ||
| 082 | _a658.8/ C5216s/ 2018 | ||
| 100 |
_94623 _aChernev, Alexander |
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| 245 |
_aStrategic Marketing Management/ _c Alexander Chernev |
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| 250 | _a9th Edn. | ||
| 260 |
_aUSA: _bCerebellum Press, _cc2018 |
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| 300 |
_aviii, 287 p.: _c24 cm. |
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| 500 | _aIncludes Index | ||
| 505 | _aPart One: The Big Picture --- Part Two: Marketing Strategy --- Part Three: Marketing Tactics --- Part Four: Managing Growth --- Part Five: Strategic Marketing Workbook | ||
| 650 | 0 |
_939 _aManagement |
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| 650 | 0 |
_953 _aMarketing |
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| 856 |
_k0 _l0 _yDownload |
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| 942 |
_2ddc _cBK |
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| 999 |
_c7472 _d7472 |
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